Daniel Bonner has been on our radar for awhile now since he was crowned our Influencer of the Year for 2016.
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Why Do Advertisers Keep Neglecting Boomers with Cash to Splash? #PurposeMonth
A few years ago, the odious phrase “OK, boomer” became the de facto clarion call of every social media influencer under the sun. It’s a phrase that underlines popular culture’s general distain of anyone (or anything) over the...
Posted by: Benjamin HiornsIndustry
Introducing IMP: A virtual agency with global 24-hour reach #CompanySpotlight
How was your company born and where are you based? IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool EditorialIndustry
Is Hugh Grant right about Apple’s “dystopian” new ad? #PurposeMonth
Sometimes I have to ask my myself if Apple has become a company more about marketing than tech. Yes, they’ve always been a style over substance brand, but in years’ past, the messaging always reinforced the product rather than...
Posted by: Benjamin Hiorns